Hi! I’m Inês. I’m a trend forecaster and brand strategist. My work translates cultural shifts and changing consumer behaviour into strategic direction for marketing, product innovation and storytelling that future-proofs brands.

past work




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SERVICES & STRATEGIC OUTCOMES

Consumer Research ✺ I uncover deep audience understanding, what people think, feel, want, and do, so you can make informed decisions rooted in real-world insights, not assumptions.

Trend Forecasting ✺ I reveal where culture and categories are heading next, helping you stay ahead of shifts, spot emerging opportunities, and future-proof your brand.

Brand Strategy ✺ I transform customer insights into clear direction, shaping positioning and messaging that truly connects with your audience and sets you apart in the market.

Content Creation ✺ I ideate content strategies and systems to support your key messages. I ensure they resonate with your audience across social media and beyond, while reinforcing what your brand stands for.