I’m Inês Fressynet, an independent research and strategy consultant based in Sydney, Australia. I partner with brands, agencies, and investors to decode cultural shifts and evolving consumer behaviours so they can activate insight-led campaigns, develop culturally relevant products, and identify high-potential opportunities with strong market fit. My work sits at the intersection of qualitative research, strategic foresight, and brand strategy, with a focus on the lifestyle, luxury, beauty, tech, FMCG, and culturally led sectors.
I lead end-to-end research projects across international markets moderating in-depth interviews, running digital ethnographies, mapping segmentation models, and synthesising multi-market insights into clear, strategic outputs. These include brand narratives, innovation pipelines, audience frameworks, and content strategies that align with business objectives and commercial growth. I operate remotely across AEST/AEDT time zones and have deep regional expertise in French-speaking markets (France, Benelux, Switzerland) and LATAM/Brazil.
With a strong editorial and storytelling background, I also distil complex cultural and behavioural insight into high-impact content whether through thought leadership, whitepapers, or brand messaging designed to enhance positioning and build credibility with both consumers and stakeholders.
For larger or specialist briefs, I will assemble a team by leveraging my trusted network of researchers, quant/qual strategists, and creatives to deliver tailored, insight-rich solutions.
