Hi! I’m Inês. I craft communication strategies that connect the dots between what your audience values and what your brand says. My work ensures your content, packaging cues, and campaigns resonate with the people you want to serve and deliver the impact you’re aiming for.

past work




get in touch

〰️

get in touch 〰️

SERVICES & STRATEGIC OUTCOMES

Consumer Research ✺ I uncover deep audience understanding ; what people think, feel, want, and do, so you can make informed decisions rooted in real-world insights, not assumptions.

Trend Forecasting ✺ I reveal where culture and categories are heading next, helping you stay ahead of shifts, spot emerging opportunities, and future-proof your brand and marketing.

Communication Strategy ✺ I transform customer insights into direction, shaping positioning, messaging, and packaging cues that truly connects with your audience and sets you apart in the market.

Content Creation ✺ I ideate content strategies and systems to support them that resonate with your audience across social media and beyond, while reinforcing your brand identity and what it stands for.