Inês Fressynet

Hi! I’m Inês. I lead research-driven projects that translate consumers’ shifting values, behaviours, and beliefs into actionable business strategies. I help ensure your products, campaigns, and retail experiences resonate with the right audience and deliver the impact you’re aiming for.




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SERVICES & STRATEGIC OUTCOMES

Qualitative & Quantitative Market Research ✺ I uncover deep audience understanding, what people think, feel, want, and do, so you can make informed decisions rooted in real-world insight, not assumptions.

Trend Forecasting ✺ I reveal where culture and categories are heading next, helping you stay ahead of shifts, spot emerging opportunities, and future-proof your brand.

Brand & Marketing Strategy ✺ I transform insight into direction, shaping positioning, messaging, and packaging that truly connects with your audience and sets you apart in the market.

Owned Content ✺ I help you develop your brand voice and storytelling, ideating content strategies that resonate with your audience across social media and beyond, while reinforcing who you are and what you stand for.