🔍 Cultural & Consumer Intelligence

I deliver audience-centric research and insight frameworks that decode how consumers think, feel, and behave, today and tomorrow. Through cultural analysis, behavioural insight studies, and qualitative research, I help your brand make sense of shifting values, identity narratives, and decision-making patterns. From in-depth customer interviews and UX journey maps to persona development and cultural trend reports, I uncover the human drivers behind behaviour. These insights shape your brand positioning, communications, experience design, and innovation strategies ensuring your business decisions are grounded in real, relevant consumer understanding.

  • Cultural trend reports & analysis

  • Behavioural and qualitative research

  • Customer interviews & UX journey mapping

  • Personas & audience segmentation

  • Insight storytelling & research decks

🌍 Foresight Research & Vision

I equip your brand with foresight frameworks and future-facing insight tools that translate signals of change into strategic advantage. From trend forecasting reports and horizon scans to custom trend maps and whitespace opportunity audits, I help you anticipate emerging consumer behaviours, cultural shifts, and innovation spaces. Whether you need to validate long-term positioning, identify next-gen growth territories, or align your brand with future lifestyle patterns, I deliver insight-driven outputs that inform product development, marketing strategy, investments and brand evolution.

  • Trend forecasting & mapping (macro/micro)

  • Horizon scanning & signal tracking

  • Scenario planning & opportunity mapping

  • Whitespace discovery & innovation spaces

  • Industry-specific future reports

🧠 Brand Research & Planning

I help your brand make strategic, insight-led decisions that build brand equity and enhance market positioning. I conduct brand audits, consumer research, and positioning work to clarify your value proposition and inform creative direction. I map your competitive landscape to identify whitespace and differentiation opportunities, and provide visual research reports to guide packaging, campaign, and social content direction. My work ensures your brand is distinct, future-facing, and aligned with both cultural context and commercial goals.

  • Brand audits & perception studies

  • Strategic insight decks

  • Positioning & innovation research

  • Competitor & category analysis

  • Visual direction (packaging, campaigns, social)

✍️ Content Strategy & Thought Leadership

I help your brand translate their knowledge, insights, and positioning into standout content that builds credibility and drives engagement. I create bespoke content assets such as trend reports, whitepapers, internal magazines, newsletters, and thought leadership features designed to showcase your expertise and resonate with your audience. I build strategic content calendars aligned with your business priorities to ensure consistent, purposeful output across channels. For PR and media outreach, I shape clear brand narratives, write press releases, and guide positioning. I also provide research-led social media strategy, including competitor analysis, visual direction, and content ideas.

  • Thought leadership content (whitepapers, trend features, newsletters)

  • Internal brand publications

  • Content calendar setup & ideation

  • Social media & PR strategy (visual direction, competitor audit, press materials)

  • Editorial storytelling & brand voice development