Portfolio — Inês Fressynet

Inês Fressynet

💄🏋️‍♀️ L'Oréal - Unlocking Whitespace at the Crossroads of Beauty and Fitness

💄🏋️‍♀️ L'Oréal - Unlocking Whitespace at the Crossroads of Beauty and Fitness

Inês Fressynet26 March 2025Whitespace mapping, Consumer insight strategy, Innovation research, Strategic foresight, Audience segmentation, Persona development, Product innovation strategy, Consumer-centric product development, Future of beautyComment

🥃 Ardbeg – Reimagining a Cult Community for the Future

Inês Fressynet26 March 2025cultural insights, online communities, fandoms, brand loyalty, brand equity, cultural relevance, audience insight, brand storytellingComment

🌿 Coca-Cola – Defining the Future of Health & Wellness in LATAM

Inês Fressynet26 March 2025Cultural strategy, Consumer insight, Health & wellness trends, Localisation strategy, LATAM consumer behaviour, Brazil market insights, Behavioural research, Future of wellness, Category innovation, Brand positioning research, Market segmentation, Consumer-centric innovation, Brand opportunity mappingComment

♻️ Mercedes-Benz Fashion Week – Thought Leadership for Conscious Fashion

Inês Fressynet26 March 2025content strategy, content marketing, editorial strategy, PR, media, branded content, thought leadership, purpose-driven branding, Fashion brand engagementComment

🔮 WGSN – Strategic Foresight Content for Future-Ready Brands

🔮 WGSN – Strategic Foresight Content for Future-Ready Brands

Inês Fressynet26 March 2025Cultural foresight, Emerging trends, Macro shifts, Future of retail, Trend forecasting, Future scenario planning, Insight for campaign planning, Thought leadership reportsComment

🌱 Accenture UKI – Leadership & Brand Mapping for Systemic Sustainability

Inês Fressynet26 March 2025Cultural strategy, Cultural mapping, Grassroots innovation, Social impact frameworks, ESG-tech trends, Future of leadership, Sustainability innovation, Purpose-driven positioning, Cross-sector inspirationComment

🧠 Google Hardware – Cultural Foresight for the Future of Productivity

🧠 Google Hardware – Cultural Foresight for the Future of Productivity

Inês Fressynet26 March 2025Cultural insight, Localised foresight, France market analysis, Cross-cultural behavioural insight, Local market trends, Future of productivity, Emerging consumer needs, Future of work, Technology futures, UX and product insight, Innovation research, Human-centred design strategyComment

💬 The Feels Barometer – Mapping Emotional Nuance Across Cultures For TRA x DDB

💬 The Feels Barometer – Mapping Emotional Nuance Across Cultures For TRA x DDB

Inês Fressynet26 March 2025Qualitative data analysis, Cross-cultural qualitative insight, Human insight mapping, Qualitative research frameworks, Cultural insight analysis, Multimarket strategy, Visual and sensory researchComment