🔮 WGSN – Strategic Foresight Content for Future-Ready Brands

Client: WGSN, since 2024
Role: Trend Forecaster
Services: Foresight Reporting, Trend Mapping, Cultural Insight

The Challenge

WGSN, the world’s leading trend forecasting company, produces high-impact foresight content to help brands anticipate cultural, societal, and consumer shifts before they go mainstream. The brief: develop strategic insight reports that go beyond surface-level trends uncovering emerging concepts and macro shifts with long-term implications for brand, marketing, and retail strategy.

Strategic Focus

As part of WGSN’s global insight network, I contribute to Emerging Concepts Reports, future-facing publications that explore early cultural signals, from systemic social change to new modes of identity, commerce, and design. My role includes:

• Identifying weak signals across culture, technology, lifestyle, and media

• Synthesising foresight and research into clear, commercially relevant narratives

• Framing actionable strategies for brands to respond with purpose and originality

• Highlighting real-world examples and case studies across global markets

• Writing reports that balance depth, clarity, and creative thinking

These insights are designed to inform not only long-term brand direction but also immediate applications in retail planning, merchandising, storytelling, and marketing activation.

Impact

The reports I author directly support the strategic work of global leaders across fashion, beauty, interiors, food, and tech helping them align brand messaging, marketing campaigns, and retail experiences with emerging cultural values. My work contributes to WGSN’s mission to deliver clear, creative, and commercially actionable foresight that drives relevance and innovation.

Looking to Bring Strategic Foresight Into Your Brand?

I work with agencies, publishers, and in-house brand teams to create insight-rich foresight content tailored to your business needs. If you want to uncover what’s next and turn cultural shifts into retail-ready and marketing-smart strategies get in touch.