Cultural strategy — Portfolio — Inês Fressynet

Inês Fressynet

Posts tagged Cultural strategy

🌿 Coca-Cola – Defining the Future of Health & Wellness in LATAM

Inês Fressynet26 March 2025Cultural strategy, Consumer insight, Health & wellness trends, Localisation strategy, LATAM consumer behaviour, Brazil market insights, Behavioural research, Future of wellness, Category innovation, Brand positioning research, Market segmentation, Consumer-centric innovation, Brand opportunity mappingComment

🌱 Accenture UKI – Leadership & Brand Mapping for Systemic Sustainability

Inês Fressynet26 March 2025Cultural strategy, Cultural mapping, Grassroots innovation, Social impact frameworks, ESG-tech trends, Future of leadership, Sustainability innovation, Purpose-driven positioning, Cross-sector inspirationComment